Clients struggle to manage the vast range and volume of data sets and extract meaningful insights, which creates a growing demand for data strategy and advanced analytics.Their expectation is to better predict consumer behaviour by combining analytics technology (AI & machine learning), but the competitive offer from larger consulting and niche analytics firms lack Kantar’s deep understanding of customers and brands.

Kantar's Analytics practice creates leading-edge offers focused on Brand and Marketing ROI, Brand Strategy and Innovation, Content Analytics, Data Strategy and Engineering, and Customer Analytics in a way that is unmatched by our competitors.

The convergence of unique human understanding and business expertise, coupled with innovative data and technology solutions, allows us to better predict consumer behavior, providing customers the confidence to make bold and complex decisions and optimize priorities for growth.